What is a Virtual Assistant?

Question Marks Over Man Showing Confusion And Uncertainty

What is a Virtual Assistant?

The virtual assistance industry is growing rapidly. The term virtual assistant can be found in many places on the Internet.  However, when someone says they are a virtual assistant the other person usually wonders what exactly that means.

A virtual assistant can do many things. A person working in the virtual assistance industry can specialize in one particular skill, like website creation. Another person may offer social media management. The skills offered by a virtual assistant may be technical, administrative, or both.

A recent article stated social media will be the primary source of new customers for 50% of businesses in 2016. Many small business owners understand social media is powerful but they may not have the time, understanding or patience to manage their own social media. A small business owner can save time and money by hiring a virtual assistant to manage the social media for the business.

The small business owner must wear many hats to save money and to be profitable. A social media presence does not have to be expensive, but it can be time consuming. Most small business owners are passionate about their business and their time should be spent on the revenue generating tasks that he or she enjoys.

A social media manager does not need to be a full-time employee. A significant benefit of using a virtual assistant is the business owner does not have to pay for health insurance, unemployment insurance, overtime, vacation or any of the other benefits a full-time employee enjoys. The social media manager is an independent consultant available to provide services based on the needs of the business owner.

Clear and consistent communication is critical between the social media manager and the business owner. A good social media manager will make every effort to understand the goals of the business owner and become familiar with the industry and interests of the business owner. The common goal for both parties is the continued success for the small business owner.

If you do not have the time to manage your social media presence, I encourage you to explore the possibility of hiring a social media manager. As a business owner, your time is valuable and should be spent doing what you do best. I am sure If you calculate your hourly wage you will find a good social media manager will save you money and time.

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