Blogging has existed since the late 1990’s. Blogging is a great source of business. One source states blogs increase high-quality leads and traffic by 67% and increase links to sites and pages by 97%. Who doesn’t want more business, right?
I started actively working in Social Media in 2011. I worked for a company that only had a website and they did very little with it. I was excited to help bring them into the social media world, but it wasn’t easy. The decision makers were very hesitant and I was told people in that particular industry did not blog. I had to delicately prove that others in the industry did blog, and showed them other websites of professionals they respected who blog regularly.
Blogging does not have to be difficult. It does need to be interesting, informative, a little personal, and of some value to the reader. Time is valuable and people have short attention spans, so when you blog, you must grab their attention and hold onto it long enough to read your blog and make them want more from you.
Timing of blogs is important too. I subscribe to a few blogs and sometimes my email account is overwhelmed with the latest posts from many sources. Those who blog regularly recommend posting 2 or 3 times per week. You do not want to overwhelm your audience.
Blog topics should not always be about your business. Your prospective customers want to get to know you. Most people who shop online want to feel like they “know” who they are buying from. One of the best way for them to get to know you is from your blog posts. Share your passions, your interests, and what you can do for your prospective customers. Mix it up and keep in interesting, if all you write about ends up being a sales pitch you will drive the interest away from you, which is not your goal with blogging.
A blog does not need to be the next great novel. Opinions vary about length but the general agreement is a blog should be a minimum of 300 words and it should include pictures. Posts with pictures get more attention and are shared more often than posts without pictures.
Consider blogging if you are a small business and want to build your online presence. Social media is a vital and valuable tool in today’s marketplace. If you do not have time to manage your social media you can find someone who is happy to help you. Many people who manage social media blog too!